AI, data & systems consultancy · UK
Get your systems on speaking terms.
We build the AI workflows, live dashboards and integrations that stop your team typing the same thing three times. For UK businesses that have outgrown spreadsheets, but don't need an IT department.
- PDF form
- Excel↻ typed again ×1
- CRM↻ typed again ×2
- Email to ops↻ typed again ×3
- Invoicing↻ typed again ×4
The three-times test
If something gets typed more than once, we can probably fix it.
Every growing business has the same hidden cost: skilled people acting as human cables between systems. Enquiries copied into the CRM. Orders re-keyed into invoicing. Reports rebuilt by hand every Monday. It's slow, it breeds errors, and nobody hired your team to do it.
▸ enquiry received → CRM updated → quote sent · 4s
What we build
Five kinds of work. One aim: fewer hand-offs.
AI workflows
Onboarding, quoting and document handling that run themselves, with a human checking what matters.
Integrations & APIs
Your website, ads, CRM, quoting and invoicing systems sharing one version of the truth.
Live dashboards
Sales and operations views built around the decisions your team makes every day.
Operations tools
Purpose-built tools for field teams, fleets and depots, from driver routing to job allocation.
Data analysis & insight
What your sales records, customers and reviews are telling you, explained in plain English.
Not sure which it is? That's what the audit is for.
book a workflow audit →Proof
Real businesses. Real hours back.
Davlav · Site welfare hire
1 form
Replaced a PDF, a spreadsheet and two rounds of re-typing.
read the case studyDavwaste · Waste management
Photo → quote
Customers quote themselves, any time of day.
read the case studyMaxi Space · Modular buildings
Ads → CRM → proposal
One connected journey.
read the case studyElite Golf Breaks · Golf holidays
1 click
Branded quote, invoice or document.
read the case studyWhy Parley
Most consultants start with the software. We start with the people.
We sit with the team, watch how the work actually happens, and only then decide what to build. That's how a seven-year marketing partnership with one client turned into the systems that now run their office. We'd been watching where the leads got stuck after the sale.
- 01Fixed price after the audit. You know the cost before we build.
- 02Built on the tools you already pay for, wherever possible.
- 03Tested on real work before handover, with training and support after.
Next step
Show us the job everyone hates.
Book a workflow audit. We'll map where time is leaking and show you what fixing it would be worth.
▸ £1,500 fixed · credited against your build